There aren’t really waves and boats and surfers and seagulls, but there is sand. Forty-five tonnes of it, to be precise, scattered around Ruskin Square. Croydon on the Beach kicked off its eight week run on Thursday 20th July, opening day of theAmbition Festival, with food, cocktails, music and beach balls. Beats & Eats and the ever impressiveStreet Cocktails had congregated beside East Croydon station to deliver a summer party experience unlike anything Croydon has ever seen

Thursday was the beginning of Croydon’s Ambition Festival, bringing four days of great music, comedy, poetry, dance and theatre to the borough. Beats & Eats, the unique music event that comes to Croydon every month, have the beach party stage at Platform, Ruskin Square. Already starting the Ambition Festival in serious style, Beats & Eats moved to the Bedford Tavern from 7.30pm to host an unofficial launch party. Although it was a much smaller space, they brought great vibes

The crowds came out with the sun in their thousands to make South Croydon’s annual foodie fest – the 2015 South End Food Festival – which left many traders virtually sold out. A staggering 10,000 people flocked to this fourth annual food event in the famous South Croydon Restaurant Quarter, which this year attracted a record-breaking 70 plus food stalls. Beats and Eats hosted the AmbitionFest stage with acts that got the Croydon crowd cheering for more. They also enjoyed a “f